About Us

Our Brand

Blu Apparel is a family run business which started back in 2013 when our founders had a vision to create a value-driven brand offering everyday essentials at great prices.

With their combined experience in fashion & sourcing, and a mission to provide great quality basic wear that was both modern and affordable to all, Blu Apparel was born.

After over a decade of trading we have established strong, long-standing relationships with our suppliers working closely with them to bring our customers the best quality ranges at great value!

We hope you love our range of products which is continually expanding and changing to include everyday menswear, ladies basics and underwear as well as accessories and homeware, starting with towels.

Some of our customers favourites include wardrobe stables such as men’s overhead and zip up hoodies as well as sweaters, t-shirts, polos and much more!

Customer satisfaction is our number one priority which is why we pride ourselves on the quality and affordability of our products. If you have any questions we are always on hand to help and assist, please contact us on enquiries@bluebell-retail.com