Our Brands

Here at Blu Apparel we are your one-stop online destination. We hand-pick our products to bring you the highest quality ranges each season, with hundreds of fashion items landing each month. We have strong, long-standing relationships with our brands and work closely with them to bring you the best ranges, competitions and more. Some of our most popular brands include Pierre Cardin, Calvin Klein, Nike, Adidas & the main emphasis is our own Blu Apparel.

Our History
The founders Brett Beardsmore and Rachel Beardsmore combined their experience and began trading from a spare bedroom. After just a few months, the business moved to commercial premises in Leeds, West Yorkshire. After 6 months of significant sales growth, there was no option but to move once again. Bluebell Retail Ltd TA Blu Apparel now operate in a new 6,500 square foot office and warehouse facility based in Normanton, West Yorkshire. Since the company began back in 2013, it has maintained consistent growth and has established a strong presence in the retail industry. As you can probably gather, we are a young forward-thinking fast-growing team with ambitions of becoming a key player in the retail market.
Our mission
Our mission is to become a successful high-profile ecommerce retailer known for great value items and its excellent customer service from the beginning to the end of your transaction.

We import and export stock all over the world, this enables us to offer unique products that are competitively priced. Throughout 2019 we plan to vastly broaden our product range over several categories and introduce the International Growth programme.
Why Shop With Us?
5 reasons to give us a try:
  1. 100% Genuine Items
  2. Big Discounts
  3. Rapid Delivery of Goods
  4. Secure Online Ordering
  5. Unbeatable Customer Service
Supply Us
We are always on the lookout for new fashion items to complement our growing range.
Please drop us an email: enquiries@bluebell-retail.com or give us a call 01924 898298.

We are very keen to hear all your customer feedback as it is a very important factor of our business.