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About Us

Blu Apparel is a trading name of Bluebell Retail Ltd. We are a rapidly expanding business established in 2013. The founders Brett Beardsmore and Rachel Beardsmore combined their experience and began trading from a spare bedroom in their house. After just a few months, the business moved to a site in Leeds, West Yorkshire. Then, after 6 months of significant sales growth there was no option but to move once again. Bluebell Retail Ltd TA Blu Apparel now operate in a new 4,000 square foot office and warehouse based in Normanton, West Yorkshire.The past year has seen further treble digit sales growth, so as you can probably gather, we are a young forward thinking fast growing team with ambitions of becoming a key player in the retail market.
 
Our mission is to become a successful high profile internet retailer known for great value items and its excellent customer service from the beginning to the end of your transaction.
 
We import and export stock all over the world, this enables us to offer unique products that are competitively priced.
Throughout 2017 we plan to vastly broaden our product range over several categories and introduce the International Growth programme.
 
We are very keen to hear all your customer feedback as it is a very important factor of our business.
 
5 reasons to shop with us:
1. 100% Genuine Items
2. Big Discounts
3. Rapid Delivery of Goods
4. Secure Online Ordering
5. Unbeatable Customer Service
 
If you like what you see then please check out our superb range of low priced quality items